What I will not sell you
I will not promise page-one in thirty days. I will not “submit your site to 400 directories.” I will not stuff a town you do not serve into a footer and call it local SEO. Anyone who needs those sentences to close a deal is not doing the work that lasts.
Google ranks pages, not screenshots, and not invoices. Assistants read the same public web. The work is: make the page fast, make it answer the query, make the listing accurate, earn reviews on a schedule that looks like a real week, and keep the accounts in your name.
Three parts, not a pile of tools
Technical: can a crawler get a finished page quickly, with honest structured data, a sitemap that matches reality, and no login wall. On-page: one job per URL, titles and headings that match the search, internal links a person would actually follow. Local: the profile, the towns, the reviews, the name-address-phone that does not fight itself across the web.
A shop can be losing on any one of those and still have a beautiful homepage. The $500 Baseline is how we see which.
How this sits next to a build
On-page SEO is included on every page of a package. Technical is a consequence of static HTML plus the schema I put in the files. Local and the profile are often the hole — five reviews after thirty years of good work is a systems problem, not a talent problem.
Ongoing SEO is not a separate mystery retainer. It is care (edits, new towns), reviews, and, if you want it, the AI-visibility work that tracks the questions people ask assistants in your market.
The SEO cluster
- Local SEO — map pack, towns, NAP
- On-page — titles, headings, one job per page
- Technical — speed, crawl, schema, sitemap
- Google Business Profile — owner access, categories, photos
