What they read
Your homepage is not enough. They look for a business that has a clear name, a place, a set of services, hours, and corroboration — reviews, a listing, the same phone number in more than one spot. Pages that answer “do you do this, here” get used as evidence. Pages that say “quality solutions for all your needs” get skipped.
I do not have inside access to any of these models. Nobody selling you a dashboard does either, not in the way the pitch implies. What we can see is the output: ask the question, write down the names, date it, change the underlying sources, ask again later. That is the work.
Entities, not keywords
Assistants think in things: a shop, a town, a service. Schema, a complete profile, and copy that repeats the same facts in plain language all help them lock those things together. If the site says one name, the listing another, and Facebook a third, you look like three weak businesses instead of one strong one.
You cannot prompt your way around a thin site
Paying someone to “ask ChatGPT to recommend you” is not a strategy. The model will recommend whoever the sources support. Build the sources. Measure the answers. That is slower to sell and the only version I will put my name on.
