What a citation is
A mention of the shop that a crawler or an assistant can treat as evidence: the website, the Google profile, Apple, Bing, the relevant trade or city directories, a news story, a review that sits on a third-party site. Consistency of name, address, and phone is the whole trick. One wrong suite number, copied fifty times, becomes the official truth.
What I will not sell
I will not run a “citation blast.” Those packages were a 2014 product. They create duplicate listings, stale categories, and a cleanup bill. If you already have that mess, part of the Baseline is inventorying it so we know what to suppress or correct — not adding more.
The few that earn their keep
Google first. Then the platforms your customers actually use. Then the directories a person in your trade would trust. For a restaurant that might be the reservation app they already pay for. For a contractor, the profile, the site, and the review platforms you already show up on. We make those agree. We do not spray the rest of the internet with your old phone number.
