The five that are the shop
Every package starts with a homepage, an about page, a contact page, a services overview, and a service-areas overview. That is the storefront. It tells a stranger who you are, what you do, where you work, and how to reach you. If those five are thin, the rest will not save you.
About is not a mission statement. It is the story of the shop, in the owner’s voice, with enough specific that a person — or an assistant summarizing you — can tell you from the next listing.
One page, one job
“Panel upgrade,” “EV charger,” “whole-house surge,” “recessed lighting” — those are different searches. A services page that lists eight of them in one paragraph does not answer any of them well. Each job that you actually want should have its own page: what it is, when it is needed, what it costs in plain language if you can say, and a way to call.
I do not invent services you do not offer. Thin pages for work you do not do are worse than missing pages. They teach Google and the assistants the wrong shop.
Towns you actually drive
City pages are the same idea. “Electrician in Fairfax” and “electrician in Great Falls” are not one page with a list of suburbs in the footer. They are pages about the work in that place — if you really go there. A map of fifty towns you cannot staff is a tell. I would rather write eight honest ones.
On the larger packages we add service-by-town pages where the search volume and the drive time both justify them. That is the long tail of near-me. It is also the part a builder site usually fakes with a plugin.
A typical Metro (50 pages)
- Home, About, Contact, Services, Service areas
- About 12 individual service pages
- About 25 city and area pages
- Emergency, process, and reviews
- Privacy and a short FAQ
